PRIVACY POLICY
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(This policy was updated on 06/02/2026)
This privacy policy informs users of the Pneurama website about the collection and use of their personal data, in accordance with Moroccan Law No. 09-08 and the GDPR.
Our commitments regarding the protection of your personal data
Data Controller
The controller of personal data collected on this site is ENNA SOLUTION, acting on behalf of PNEURAMA:
- Company name: PNEURAMA
- Registered office address: BOULEVARD AL KAHRABA N 18 QUARTIER INDUSTRIL SIDI BERNOUSSI CASABLANCA
- Contact email: contact.pneurama@gbh.fr
Nous protégeons votre vie privée en assurant la protection, la confidentialité, la non-altération, la disponibilité et la sécurité des données personnelles que vous nous confiez sur l’ensemble de nos canaux de communication.
Nous prenons l’ensemble des mesures nécessaires afin de :
- Provide you with clear and transparent information on how your personal data will be collected and processed ;
- Mettre en place toutes les mesures techniques et organisationnelles nécessaires pour protéger vos données personnelles contre la divulgation, la perte, l’altération ou l’accès par un tiers non autorisé ;
- Retain your personal data only for the time necessary for the purposes of the processing or the determined service ;
- Vous offrir à tout moment la possibilité d’accéder et de modifier vos données personnelles que nous traitons directement via vos espaces personnels sur nos différents sites.
To achieve these objectives, we implement appropriate technical and organizational measures to ensure that the processing complies with applicable law on the protection of personal data.
On what occasions do we collect your personal data?
Your personal data may be collected when you:
- Contact us via the contact form ;
- Join our loyalty programs ;
- Create an account on our websites or mobile applications ;
- Visit our websites which may use cookies ;
- Purchase our products online or in our stores ;
- Subscribe to our newsletter ;
- Call our customer service ;
- Interact with us, particularly on social networks ;
- Participate in one of our games ;
- Exercise your rights over your data.
What personal information do we collect?
We collect the information you provide to us as part of our business relationship, including:
When you create a customer account and join a loyalty program ;
During the management of your orders ;
During your exchanges with our consumer service, the in-store service department, our web pages ;
When you participate in a contest.
The information whose collection is strictly necessary to provide you with a service is marked with an asterisk and concerns your last name, first name, postal address, email address, fixed or mobile phone number, your loyalty card numbers ;
We also collect personal information when you purchase our products or when you use our services. In particular, we collect information relating to the amount and nature of your purchases, information relating to your orders, your invoices and your customer journey on our online services.
In accordance with the regulations, we do not collect data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, genetic personal data, biometric personal data for the purpose of uniquely identifying a natural person, personal data concerning health or personal data concerning a natural person's sex life or sexual orientation.
Ces catégories de données personnelles particulières ne font jamais l’objet d’une collecte ou d’un traitement par Pneurama.
How do we use your data?
We process your personal information in a transparent and secure manner. Your personal information is collected for the purposes detailed below.
Management of our obligations towards our customers
Payment collection and fraud prevention
We process your Data in order to recover unpaid amounts and to combat fraud. This processing has the following sub-purposes: (i) securing payments, (ii) detecting and preventing fraud, and (iii) managing debt collection.
The performance of the contract between you and Pneurama, acting as data controller, is the legal basis for this processing.
Management of Pneurama’s advertising operations
We process your Data to manage Pneurama’s advertising operations. The sub-purposes of this processing are: (i) managing technical prospecting operations, (ii) selecting individuals to participate in studies following advertising campaigns, (iii) conducting solicitation activities, (iv) preparing commercial statistics, (v) prospecting customer and prospect databases by us or by partners, (vi) updating prospect databases by the body responsible for managing the telephone marketing opt-out list, (vii) organizing contests, lotteries or any promotional operations excluding online gambling and games of chance, and (viii) enriching customer and prospect databases.
The legal basis for this processing is your consent.
Communication with you
We collect and retain your personal information in order to communicate with you regarding your orders, invoices, or complaints submitted to customer service.
The performance of the contract between you and Pneurama, acting as data controller, is the legal basis for this processing.
Improving your customer experience
We analyze your personal information to improve your customer experience. Unless you object, these analyses allow us to offer you innovative products or complementary or promotional offers, or to display advertisements that correspond, as far as possible, to your consumption habits and areas of interest.
The legal basis for this processing is your consent.
Targeted partner advertising
Pneurama collects and analyzes your data for marketing purposes (profiling), with the assistance of specialized service providers. In this context, your personal data may be:
- Transformed into detailed pseudonymized profiles (i.e., profiles that no longer allow you to be personally identified when advertising content is displayed during your browsing on the Internet) to be used by our brands and commercial partners to carry out targeted online advertising campaigns (display) based on your interests and to provide you with offers that match your consumption habits.
The legal basis for this processing is your consent.
- Used by Pneurama or transmitted to our service providers in order to offer you advertisements directly by mail or telephone calls (by tele-advisors and not by automated calling systems).
The legal basis for this processing is your consent.
- Used by Pneurama or transmitted to our service providers in order to offer you advertisements directly by email.
The legal basis for this processing is your consent.
When such prospecting concerns products or services similar to those for which the data were collected, and it originates from Pneurama, the legal basis for this processing is Pneurama’s legitimate interest.
If you do not wish to benefit from our targeted advertising or that of our partners, you have several options to disable this feature:
- From your personal account, go to the 'My alerts' section and click on 'I do not wish to receive relevant advertising'.
- On your mobile device, enable the 'Limit Ad Tracking' setting in your iOS phone settings or the setting that disables personalized ads on your Android phone.
Legal or regulatory requirements
We may be required to disclose your personal data in response to legitimate requests from public authorities, including to meet national security requirements, combat fraud, or comply with the law.
Supplier file management
Your data may be transmitted to:
- staff in charge of purchasing, administrative and accounting departments, their hierarchical superiors, and persons contractually linked to the company or organization to ensure its accounting;
- persons responsible for audits (statutory auditors, chartered accountants, internal control departments);
- external companies contractually bound for the performance of the contract;
- public authorities, exclusively to comply with legal obligations;
- legal auxiliaries and ministerial officers in the context of their debt recovery missions;
- financial institutions managing the relevant accounts.
Recruitment
Applicants’ data are intended for staff in charge of recruitment (Human Resources department and department managers potentially concerned by the application).
Other cases
In all other cases, you will be informed of the processing that Pneurama intends to carry out.
Who are the recipients of your personal data?
We ensure that only duly authorized persons within Pneurama have access to your personal data when such access is necessary for the performance of our business relationship.
Our service providers and targeted advertising partners may also receive personal data strictly necessary for carrying out the services entrusted to them (for example: delivery of your purchases, online payment processing, targeted promotional campaigns).
Where is your personal data stored?
The data are hosted in Morocco or in countries offering an equivalent level of protection recognized by the CNDP. Any transfer outside Morocco is subject to authorization from the CNDP.
We may share personal data necessary for the implementation of the services you have contracted or subscribed to with other companies (examples: home delivery, pickup point, product availability alerts). Any operations with a service provider receiving your data are governed by a contract to ensure the protection of your data and respect for your rights.
If our service provider operates outside the European Union, we protect the confidentiality of your personal information and your rights by using the data protection clauses recommended by the European Commission.
Data retention periods
Data retention periods comply with the recommendations of the CNDP and/or the CNIL and/or applicable legal obligations:
| Catégories de données personnelles | Règles de conservation active |
|---|---|
| Customer account data | 3 years after the last customer contact |
| Loyalty program data | 3 years after the last customer contact |
| Personal login data for websites | From 6 months to 1 year |
| Cookies | Maximum validity period of 13 months |
| Purchase data | Invoices: 5 years |
| Behavioral data | No time limit for anonymized data |
| Prospect data | 3 years after the last customer contact |
| Identification data | Maximum of 1 year |
| Segmentation | No time limit for anonymized data |
At the end of these periods, we may archive the data, in particular to comply with statutory limitation periods for legal claims.
Cookie Policy
This Cookie Management Policy aims to inform users of the Pneurama website about how cookies are collected and used, in accordance with Moroccan Law No. 09-08 and the GDPR.
What is a cookie?
A cookie is a text file stored on your device (computer, smartphone, tablet) when you browse a website or a mobile application. It allows temporary information to be stored in order to improve your user experience.
There are 3 types of cookies:
- Technical (“essential”) cookies: These are necessary for the use of a service or access to content on the site; therefore, user consent is not required for their placement.
- Analytics and performance cookies: These allow us to carry out various measurements, such as the number of visitors or the pages they visit. The placement of these cookies generally requires your consent, except in certain cases.
- Advertising or targeting cookies: These record data that allow the display of advertisements to be tailored to specific users. The placement of these cookies requires your consent.
How can you exercise your rights?
In order to allow you to control how we use your personal data, you benefit from the following rights:
- Right of access to your data: You may obtain from Pneurama confirmation as to whether or not your data are being processed and, where they are, access to all data and information held by Pneurama.
- Right to rectification of your data: You may obtain from Pneurama, without undue delay, the rectification of inaccurate or erroneous data concerning you. You may also request that your data be completed where necessary.
- Right to erasure of your data: Subject to legal exceptions, you may request from Pneurama the erasure of your data without undue delay, in particular if you consider that the processing carried out by Pneurama is no longer necessary in relation to the purposes for which the data were collected.
- Right to data portability: You have the possibility to retrieve part of your data in an open and machine-readable format or to request that Pneurama transmit them to another organization. This right only applies to data that you have actively and knowingly provided to Pneurama (for example, data entered in an online form) or data generated through the use of a service or device in the context of entering into or managing your contract, and which are processed automatically on the basis of your consent or the performance of a contract.
- Right to object: You may object to your data being used by an organization for a specific purpose. You must then provide reasons relating to your particular situation, except in the case of commercial prospecting, to which you may object without giving any reason.
- Right to restriction of processing: You may request that Pneurama retain your data without using them in one of the following cases: you contest the accuracy of the data used by Pneurama; you object to the processing of your data; in case of unlawful use but you oppose their erasure; or you need them for the establishment, exercise, or defense of legal claims.
- Right to withdraw your consent: Where the processing of your personal data is based on your consent (for example, the sending of electronic commercial offers), you may withdraw your consent at any time. Likewise, to withdraw your consent to cookies, you may do so in accordance with the procedures mentioned in Article 3 of this policy.
- Right to provide post-mortem instructions: You have the possibility to define instructions regarding the retention, erasure, and disclosure of your data after your death. These instructions determine how you wish your rights over your data to be exercised after your death. You may send these instructions to Pneurama’s DPO by mail, indicating in the subject line “Post-mortem instructions”. You may modify or revoke your instructions at any time.
- Right to lodge a complaint with the CNDP: If you believe that your rights are not respected or that the protection of your data is not ensured in accordance with Law No. 09-08, you may at any time lodge a complaint with the competent supervisory authority, namely the CNDP (https://www.cndp.ma).
You may exercise your rights:
- By email: contact.pneurama@gbh.fr
- By post: ENNA SOLUTION, LOT MASSIRA FB 29 3EME ETAGE APT 19 MOHAMMEDIA, 28820 MOHAMMEDIA, Morocco
Proof of identity may be requested in case of doubt regarding the identity of the applicant.
If you require further clarification regarding the content of these rights, please contact us at the above-mentioned addresses.
We will provide you with a response to your request as soon as possible and in any event within one month from receipt of your request.
Our data security measures
Our security and confidentiality commitments
Respecting your right to the protection, security, and confidentiality of your data is our priority.
Pneurama implements organizational and technical security measures appropriate to the level of sensitivity of personal data in order to protect them against any malicious intrusion, loss, alteration, or disclosure to unauthorized third parties.
When developing, designing, selecting, and using our services that rely on the processing of personal data, Pneurama takes into account the right to personal data protection from the outset.
In this respect, for example, we carry out pseudonymization or anonymization of personal data whenever possible or necessary.
As all personal data are confidential, access is limited to Pneurama employees or service providers acting on behalf of Pneurama who need them to perform their duties. All persons with access to your data are bound by a duty of confidentiality and are subject to disciplinary measures and/or other sanctions if they fail to comply with these obligations.
Operations involving a third-party recipient are governed by a contract to ensure the protection of your personal data and respect for your rights.
We are fully committed to ensuring effective protection of the personal data you entrust to us. In this constant concern for security and protection, we encourage you to exercise caution to prevent any unauthorized access to your personal data and to protect your devices (computer, smartphone, tablet) against any unwanted or malicious access by using a strong password, which should be changed regularly. If you share a device, we recommend that you log out after each use.
Our Data Protection Officer
Our Data Protection Officer (DPO) is available to answer your questions at the following addresses:
- DPO name: Mr. Mohammed Amine En-naghimi
- By email: a.ennaghimi@ennasolution.com
- By post: ENNA SOLUTION, LOT MASSIRA FB 29 3EME ETAGE APT 19 MOHAMMEDIA, 28820 MOHAMMEDIA, Morocco