Our History
Since our creation, Pneurama has continuously innovated and grown to become a key leader in the tire sector in Morocco.
Creation of Pneurama in Casablanca.
Pneurama was founded in 1993 in Casablanca, specializing in tire distribution in Morocco. From the very beginning, the company has been committed to offering a full range of tires for various types of vehicles, catering to both general and professional customers.
Pneurama becomes the official importer of the Pirelli brand in Morocco.
Three years after its creation, Pneurama strengthened its market position by becoming the exclusive importer and distributor of the prestigious Italian brand Pirelli in Morocco. This partnership allowed Pneurama to expand its offer with high-end tires for passenger cars, 4x4s, SUVs, utility vehicles, and motorcycles.
Pneurama acquired by the GBH group.
In 2015, the French group Bernard Hayot (GBH) acquired Pneurama, further establishing its presence in Morocco. This acquisition is part of GBH’s strategy to expand its automotive division and strengthen its position in tire distribution in the Moroccan market.
Portfolio expansion with the acquisition of several tire brands.
Starting in 2016, under GBH’s leadership, Pneurama diversified its product portfolio by integrating several additional tire brands. This expansion aims to offer a wider range of products to meet the varied needs of its customers while reinforcing its leading position in Morocco’s tire distribution market.
